In today’s market, understanding your customer has never been more crucial. The latest findings reveal that 90% of companies using buyer personas have significantly improved their […]
A common problem many companies face is a misalignment between sales and marketing. Often, this is a result of the two departments targeting different goals. Marketing […]
The ability to track and evaluate the impact of marketing efforts is critical to success. With the industry moving away from traditional methods like third-party cookies, […]
According to MarketingSherpa, 61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified. Furthermore, sales reps ignore […]