Every business wants to retain as many customers as possible, and for good reason. it is more cost effective than acquiring new ones. Gaining a new […]
Leads are a key part of getting new business. While every business has its own processes, generally the funnel moves from attracting leads, to nurturing and […]
Websites are a dominant channel for connecting with customers. With digital presence being more important than ever, you want to minimize the number of hurdles that […]
A common problem in many businesses is the disconnect between the marketing and sales teams. While the two are closely related, in many organizations, there are […]
Getting new business is all about converting leads to customers. While the process is much easier said than done, the steps for lead nurturing can be […]
Designing your content plan involves a lot of moving parts. A customer persona is among the most important. How you decide to approach your strategy relies […]
Content marketing has arguably become king for engagement. Regular cadence has proven to be successful for achieving returns and driving conversions. Social platforms and blog posts […]