Driving 5x YoY revenue growth for Brisc AI
Brisc builds insurance-native AI Analysts for the delegated-authority back office, handling cash reconciliation, bordereaux, submissions, and claims for MGAs, carriers, and reinsurers across North America, the Caribbean, and the UK.
The challenge
Slanted Frame partnered with Brisc early, when the company had one AI analyst in production and ambitious growth targets ahead of it. Three things stood in the way.
A brand that no longer fit. Brisc's original name predated the company's current direction. It didn't reflect the vision, the industry, or the value Brisc delivered.
Sales built entirely around the founders. Every deal came through founder-led sales, with no growth infrastructure in place to generate revenue beyond that channel.
No clear differentiation. Brisc needed to define what set it apart in a category full of larger, established insurtechs.
The approach
We rebuilt Brisc's go-to-market in three moves.
Brand strategy and positioning. Defined what made Brisc different, including naming the company itself, and shaped positioning and messaging around what actually matters to insurance buyers.
Infrastructure. Working with Brisc, we built the "Brisc Brain", a central marketing knowledge base incorporating business and market intelligence, workflows and automations, content and website strategy, performance analysis and insights.
Execution. Ongoing work across thought leadership and website content, AEO/SEO, and LinkedIn, with performance data feeding back into the system so each result sharpens the next move and data informs decision-making.
The results
Since launch, Brisc's go-to-market programs have generated over 20 qualified opportunities, including 5 new customers won entirely outside founder-led sales. Revenue is up 5x year over year.
Site traffic is up 135%+ over the same period, driven in part by new AI search optimization work that now generates leads directly through Perplexity, ChatGPT, and other AI engines.
“Slanted Frame helped us create a brand and positioning that actually match who we are and what we do, and translate it into a growth strategy that's moved us from founder-led sales to a real pipeline of new customers.”
— Sanjay Malhotra, CEO & Founder, Brisc
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