2,835% YoY transaction growth for Parvis
Parvis (TSXV: PVIS) is spearheading the next generation of real estate investing, giving a wider range of investors access to institutional-level real estate investment opportunities.
The challenge
Parvis's challenge was two-fold:
User acquisition. Reaching and converting accredited and eligible investors onto the platform.
Issuer attraction. Bringing issuers onto its Exempt Market Dealer (EMD) services, the supply side of the marketplace.
The approach
Most of the work centered on strategy, SEO, and content, with CRM, email, and analytics built around it to carry investors from first touch to registration:
- Strategy & content. A content-led go-to-market built for discoverability and thought leadership in the category.
- SEO. Built Parvis's organic footprint so the content actually gets found.
- CRM & email. Connected the acquisition work to systems that could nurture and convert investor interest.
The results
The content-led strategy and SEO work paid off on both sides of the marketplace. Platform users climbed 320% year over year, and transaction volume jumped 2,835% in 12 months. On the issuer side, Parvis onboarded more than 30 issuer clients to its EMD services.
“We’ve experienced massive growth in users on our platform, transaction volume, and clients using our EMD services. It's like having an internal team that continually delivers results. In my many years of experience, it's very rare to find this combination.”
— Scott Spence, Head of Growth, Parvis
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