CONTENT STRATEGY SERVICES
Fuel your business growth with a tailored content strategy that drives engagement, aligns with your business objectives, and accelerates your sales cycle.
WHAT WE DO
A strong content strategy is the foundation of successful B2B marketing. Slanted Frame works with your team to develop a strategy that amplifies your brand’s voice, resonates with your target buyers, and helps your business sell better. Whether you’re starting from scratch or revamping your existing content, we provide the strategic roadmap you need to succeed.
OUR SERVICES
AUDIENCE RESEARCH & PERSONA DEVELOPMENT
We conduct thorough audience research to understand your customers’ pain points, motivations, and needs. With this data, we create detailed buyer personas that shape a targeted content strategy designed to attract, engage, and convert.
SEO & KEYWORD RESEARCH
SEO helps inform your content strategy, with comprehensive keyword research to identify the most relevant long-tail keywords for your business. By optimizing your content around these keywords, we help increase your site’s search visibility, bringing in more qualified traffic.
CONTENT AUDIT & GAP ANALYSIS
We perform a detailed content audit to evaluate your existing content and identify content gaps that may be preventing you from achieving higher rankings. Our goal is to optimize your current content and develop a strategy to fill those gaps, ensuring SEO content optimization for improved performance.
CONTENT CALENDAR DEVELOPMENT
We guide you in creating a content calendar that ensures consistent, high-quality content across multiple channels. We align the calendar with relevant events, trends, and seasonality, ensuring that your content is both relevant and timely.
PERFORMANCE MONITORING & REFINEMENT
We track key content performance metrics such as engagement, SEO performance tracking, and conversions. By continuously refining the approach, we aim to progressively optimize conversion rates and maximize ROI from content strategy.
OUR APPROACH
1
DISCOVERY & BUSINESS DEEP DIVE
Our process begins with a discovery phase, where we immerse ourselves in understanding your business—its objectives, target market, and competitive positioning. This phase allows us to identify key customer pain points and goals, setting the foundation for a content strategy that directly supports business growth.
2
ANALYSIS & DATA-DRIVEN INSIGHTS
In this phase, we conduct comprehensive audits of your existing content and competitors’ content strategies. By analyzing SEO data, keyword rankings, and performance metrics, we uncover opportunities for content improvement and identify gaps your competitors may be missing. Our goal is to provide actionable insights that guide your content creation and optimization efforts.
3
BENCHMARKING & GOAL SETTING
We use data to set clear benchmarks for your content strategy’s success. Whether it’s improving search visibility or generating more qualified leads, we define measurable KPIs to align your content with business goals. This ensures your strategy remains focused on delivering results that matter, from traffic to conversions.
4
ROLLOUT & EXECUTION
With a strategy in place, we guide you in the creation and implementation of content. From organizing a content calendar to ensuring consistency across all platforms, we help you develop a scalable process for producing high-quality content that resonates with your audience.
5
CONTINOUS IMPROVEMENT
Content strategies aren’t static. As we execute the plan, we monitor its performance, measuring traffic, engagement, and conversion data. Using a build-measure-learn approach, we continually refine your strategy to ensure it evolves with your audience’s needs and search trends, driving long-term success.
Companies We've Helped
ATTRACT, ENGAGE, CONVERT.
Build brand authority, capture your audience’s attention, and drive measurable results with a data-driven B2B content strategy.