INTENT-DRIVEN CONTENT MARKETING FOR B2B SAAS COMPANIES

Grow your MRR and decrease your CAC with Slanted Frame’s content marketing programs. Our customer journey focused content strategy works to acquire users at the moment of intent.

content marketing designed to inspire & acquire

1 generate Traffic

See your site traffic grow exponentially through the creation of high quality, informative, and engaging content. Build trust and authority by producing content that lives at the inflection point of your customer needs and their journey for a solution.

Using content marketing SEO best practices, exceptional writing standards, and the latest in marketing technology, your content will work to build brand, increase site visits, and quickly improve your organic search traffic.

2 grow conversions

Empower your website to increase conversions by building trust, communicating your value proposition, and compelling visitors to take action. Slanted Frame works with you to take a customer-centric approach to your website, focusing on the needs and pain points of your customers.

Your customers will benefit from clear and concise language, validation through proof and testimonials, and a feeling of trust, with easy-to-follow calls to engagement.

3 increase mrr

Use content marketing to provide an effective product onboarding experience. Produce simple-to-follow guides and tutorials to help customers navigate your product. Implement language familiar to your audience, assisted by visuals.

Execute event-based email drip campaigns that integrate with your product and CRM to address specific points of the onboarding process with your users. Guide customers through your onboarding process, provide valuable insights, and encourage engagement with your product.

4 improve retention

Leverage content to foster engagement, listen to your customers, and identify early churn indicators. Omni-channel campaigns with product updates, bug fixes, and feature announcements keep your product top-of-mind while showing a commitment to continuous value delivery.

Using surveys and feedback loops gives a pulse on customer sentiment while providing a valuable improvement roadmap. Coupling analytics with marketing campaigns allows you to quickly act on leading churn indicators by the use of special offers, 1:1 training, or personalised messaging.

work with an agency that delivers

We pride ourselves on the success of our clients. See how we’ve helped SaaS companies successfully grow their pipeline. We look forward to being a part of your success story as well.

launchpass

Strategy | SEO/SEM | CRM | Engagement & Retention | Analytics

LaunchPass is a subscription software that enables private paid chat communities on Slack & Discord.

In need of growth content, we helped LaunchPass establish a regular content marketing cadence to drive organic growth, expand its use cases, and build its inbound customer acquisition engine.

We also helped lift customer engagement and retention through an audit and overhaul of its Intercom deployment, focusing on segmentation, customer journey optimization, testing, and refinement.

Results
3x year-over-year revenue growth
1.5M+ sign-ups over our first year

Your Doctors Online

Strategy | User Acquisition | Onboarding & Retention | CRM

Your Doctors Online is a subscription-based application that connects people with experienced board-certified doctors. They engaged Slanted Frame to help decrease user churn and lift trial-to-subscription fulfillment to increase revenue.

By implementing user feedback surveys, customer onboarding workflows, and segmented user engagement strategies, we helped Your Doctors Online drive a 10% lift in registrations and an 12% lift in revenue in just one month.

Results
10% month-over-month registration growth
12% lift in revenue

OUR PROCESS

1 DISCOVERY & ANALYSIS

We’ll thoroughly analyze your current funnel, pinpoint areas of inefficiency, and help reshape your strategy to target the specific stages of the customer journey that require improvement. We look at the data to give you clarity and set the direction on where to invest.

2 BENCHMARK & GOAL-SETTING

We compare your funnel metrics against market potential for each channel and set benchmark targets. Using growth analytics, research, and our extensive experience in scaling other SaaS companies, we’ll establish the right KPIs.

3 Rollout & Execution

With requirements and strategy in place, we begin our execution and campaign rollouts. Our team will collaborate closely with your stakeholders, providing regular updates on our agreed-upon KPIs and metrics to ensure transparency throughout the process.

4 continuous improvement

Embracing our commitment to continuous improvement, we leverage the latest analytical technology to meticulously measure our outcomes, generate hypotheses for improvements, and consistently build upon our efforts.

b2b Saas growth made simple.

Ready to grow your business with B2B SaaS Content Marketing that drives results? Get started today.