CONTENT MARKETING DESIGNED TO BUILD YOUR SALES PIPELINE

Enhance visibility, build credibility, and generate leads with Slanted Frame’s content marketing programs. Strategically align marketing with your customer journey to cultivate and nurture interest with your leads and customers.

Awareness

Slanted Frame’s B2B tech marketing programs work as your organisation’s loudspeaker to generate interest and awareness in your brand that drive the right traffic. By mapping discoverability channels to your customer journeys, we ensure your brand is visible at the greatest point of need, and that your search results resonate with your buyers. 

Results

consideration

Create powerful user-centric content that resonates with buyers as they discover and navigate your site. Through the use of web pages, sales collateral, case studies, and testimonials, we help create the transparency, validation, and confidence your buyers are looking for. Our use of behavioural analytics ensures your most valuable content is always seen.

Results

Conversion

Convert validation into a relationship. Employ marketing tools such as contact forms, calls-to-action, webinars, thought leadership content, email marketing, and newsletters to establish a relationship with your buyers. Employ powerful analytics that integrate into your CRM to track your most effective marketing conversions and help your sales team win.

Results

work with an agency that delivers

We pride ourselves on the success of our clients. See how we’ve helped our clients successfully grow and scale up with B2B tech marketing programs crafted to drive results. We look forward to being a part of your success story as well.

Parvis

Strategy | SEO | CRM | Email | Analytics

Parvis (TSXV:PVIS) engaged Slanted Frame to help build and execute a multi-faceted go-to-market strategy focused on customer acquisition, thought leadership, brand discoverability, and investor engagement. An ongoing partnership, the first 6 months saw Parvis grow its registered investor base by 400%.

Clearbridge

Strategy | inbound | CRM | Sales enablement

We helped the firm build an end-to-end digital marketing machine that consistently drives qualified leads, opportunity pipeline, and new business including MLSE, Dynacare, and TD Bank. As a long-term partner, we helped Clearbridge generate 7 figure revenue directly attributable to marketing efforts. The firm was acquired by Amdocs (NASDAQ:DOX) in 2021. 

OUR PROCESS

1

DISCOVERY & ANALYSIS

We’ll thoroughly analyze your current funnel, pinpoint areas of inefficiency, and help reshape your strategy to target the specific stages of the customer journey that require improvement. We look at the data to give you clarity and set the direction on where to invest.

2

BENCHMARK & GOAL-SETTING

We compare your funnel metrics against market potential for each channel and set benchmark targets. Using growth analytics, research, and our extensive experience in scaling other tech companies, we’ll establish the right KPIs.

3

Rollout & Execution

With requirements and strategy in place, we begin our execution and campaign rollouts. Our team will collaborate closely with your stakeholders, providing regular updates on our agreed-upon KPIs and metrics to ensure transparency throughout the process.

4

continuous improvement

Embracing our commitment to continuous improvement, we leverage the latest analytical technology to meticulously measure our outcomes, generate hypotheses for improvements, and consistently build upon our efforts.

 

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B2B Tech Marketing MADE SIMPLE.

Generate demand and win more business. Get started today.