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Digital Marketing Analytics

Digital marketing analytics services for B2B companies to help you  drive better decision-making and maximize marketing impact.  

  • Establish KPIs and attribute your marketing activities to revenue
  • Use marketing analytics to make informed marketing decisions 
  • Allocate dollars to areas that give you the best ROI
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Build a data-driven culture and get more from your marketing

Our Digital Marketing Analytics Framework is a specialized service built for B2B companies that strive to create a data-driven culture to better understand audiences, optimize budget allocation, and make data-backed decisions to improve marketing performance. We offer two digital marketing analytics packages: Starter, for organizations that need to build a data-driven culture from the ground up; and Advanced, for organizations that want to refine and improve their existing data and analytics practices.

Starter Framework

The Starter Analytics Framework is for B2B organizations that strive to create a data-driven culture from the ground up. This package is a low-cost solution to allow you to dip your toes in marketing analytics and leverage the right data to grow your business.

  • Track key metrics to measure marketing performance
  • Better understand your audience with customer intelligence
  • Define and formalize essential marketing KPIs
  • Set up a tracking and performance framework
  • Use data to learn, assess, and continually improve your marketing strategies
Google Analytics Implementation
Google Tag Manager
Search Console
Data Studio KPIs Dashboard
Access Needs Checklist
Current State Audit
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Advanced Framework

The Advanced Analytics Framework is for B2B organizations that have analytics in place and are looking to more effectively use data to gain better insights and improve decision-making. This package provides more sophisticated elements including data issue resolution, data governance, user journey analysis, and more.

  • Identify and resolve issues on your website and in your data
  • Better understand your marketing performance with advanced analytics
  • Define and formalize KPIs for better tracking
  • Implement activity-to-revenue attribution models
  • Use data to learn, assess, and continually improve your marketing efforts
Discovery Session
Data Accuracy Audit
Data Gap Analysis
User Journey Analysis
Conversion & Attribution Analysis
Custom Data Strategy
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Companies We've Helped

analyze, optimize, succeed.

Leverage data to gain insights, optimize your marketing efforts, and achieve results.

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