Conversion rate optimization (CRO) is the process of enabling and improving the completion of actions people take when they visit your website. Its purpose is to […]
Every marketer knows how important data is to measure the performance of websites and apps. Marketers rely on data to make important business decisions. Google Analytics […]
Looking to measure traffic on a website? It’s actually quite simple, but critically important. Traffic refers to the number of visitors you get to your website. […]
Why KPIs? Keeping an eye on B2B marketing KPIs is essential if you’re trying to achieve any sort of results. Quantitative metrics serve as a solid […]